Direct Mail

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Direct Mail Marketing Solutions

In a marketplace crowded with look-alike marketing service providers, Opt-In Wireless stands apart by offering sophisticated and powerful solutions tailored to your dealership’s needs. Backed by 18 years of actual experience in the LMR industry and the strongest commitment to client success, a dedicated client services team, unrivaled expertise in direct mail marketing best practices and the best people and technology, Opt-In Wireless is your partner for direct mail marketing success.

Would you feel comfortable letting a new Dealer Sales Rep handle your dealership’s marketing? Probably not since they don’t know or understand the LMR market – and you know that takes a great deal of time. There are several marketing service providers that do not have any actual experience in the LMR industry and just like a new Dealer Sales Rep they need you to teach them the market to be successful. Opt-In Wireless is the only marketing service provider with real-world experience and success in the LMR industry – over 18 years. In our 18 years we have worked for Motorola directly (for Mark Perkins and Leo Ziminsky), and owned a dealership (Creative Communications in Phoenix, AZ - winning 7 Pinnacle Club Awards including the Pinnacle of Customer Excellence Award). In 2005, 18 of our clients won Pinnacle Club and for the second year in a row our clients have won the top Eagle Award (Day Wireless 2004, Staley Communication 2005).

The List is 60% of the Success

Before you even consider your next series of direct mail campaigns be sure you know and review specifically what list is being used to send them to. The list you use for any direct mail campaign is responsible for 60% of the success of the campaigns.

The 3 Best Lists to Utilize for Direct Mail Campaigns

1. Your Customer Database
Segmented and Cleaned

2. Target Market Database
Vertical Markets by SIC

3. FCC Database
5 Band Splits in Your APMR

Our turn-key services include:

• List Brokerage
• List Management
• Postal Solutions

Our Print Media Team has nearly three decades of experience in direct mail/direct marketing. This includes expertise in US Postal Service regulations, as well as DM strategy and tactics. One member of our team is past president of both the Wisconsin and Arizona Direct Marketing Associations. He has been recognized with the "Direct Marketer of the Year" award and Lifetime Achievement Award and is active and a past board member of the Phoenix Postal Customer Council.

To find out how OIW can produce direct mail campaigns that generate high returns for your dealership ... contact us.