- What is Permission Marketing?
- What is Double Opt-in?
- Why Double Opt-in?
- What is "SPAM"?
- Why should I email my customers?
- Does Opt-in Wireless have a Privacy Policy?
- Can I personalize my email?
- How can my member unsubscribe from my emails?
- What types of reporting does Opt-in Wireless currently have?
- What happens to a bounced email?
- Do I need to delete any un-subscribes or bounces from my list when I want to
send another email campaign?
What is Permission Marketing?
Permission marketing is the direct interaction with your customer or prospect after you have received their permission to do so.
What is Double Opt-in?
Double opt-in is your protection against the sending of unsolicited email. If you use our opt-in form feature, after a visitor registers at your site they will receive a confirmation email. By clicking on the confirmation email, your visitor has "double opted-in" which means they are the rightful owner of that email address and they would like to receive emails from you. In addition, only lists of opt-in email addresses can be uploaded manually into your secure Opt-in Wireless account.
Why Double Opt-in?
In the event that you send unsolicited mail or "SPAM", organizations as well as Internet Service Providers, may block any incoming mail sent from our email servers. Double Opt-in policies prevent these situations and also contribute to a clean list generation process.
What is "SPAM"?
"Spam" is the term for unsolicited email. When you "SPAM" someone you are sending email that they do not wish to receive or did not sign up for.
Why should I email my customers?
Customer retention is a top priority for any business. Most companies garner 80% of their revenue from just 20% of their customer base. Extending your reach to even a few more customers can lead to a significant boost in revenue as well as increased customer satisfaction. Providing your customers with information that they have specifically requested is key in any medium, but it is particularly beneficial with email. Email is FAST and INEXPENSIVE.
Does Opt-in Wireless have a Privacy Policy?
Yes, and a very strict one.
Click here to review our Privacy Policy.
At Opt-in Wireless our user's privacy and data security is our number one priority. You can learn more about our policy here. We strictly prohibit the sending of unsolicited email, or "SPAM", through our servers.
Can I personalize my email?
Yes! You may customize your salutation, your subject line, or anywhere in the email that you like. Just use {FIRST_NAME} for your member's First Name and {LAST_NAME} for your member's Last Name.
How can my member unsubscribe from my emails?
All emails sent through OIW’s system have hard-coded unsubscribe details attached to the bottom of the message. Your recipient simply needs to scroll to the bottom of the email and click the "unsubscribe" link to access the web-based unsubscribe system or just reply to your message with the word "unsubscribe" in the subject line. They will immediately be flagged within your database and they will not be mailed again.
What types of reporting does Opt-in Wireless currently have?
With OIW’s Campaign Reporting tool, you’ll have access your reporting anytime, anywhere! You can see exactly when your campaign was sent out, the total amount sent, the bounce rate, the unsubscribe rate and even the unique open rate for the HTML version of your email. You’ll also be able to see how many AOL addresses were sent vs. Text/HTML. The most impressive feature of the Campaign Reporting is the ability to provide click-through rates for the links contained within your email in real-time!
What happens to a bounced email?
If an email is sent to a remote server and receives a response that there is "no account by that name" or "inbox full", we immediately flag the email as a bounce and will no longer attempt to deliver the message. In the case where the server appears to be down, OIW’s system will attempt to send the email several times within the first 3 days after your campaign was launched. If the message is still not deliverable after this time we will flag this as "bounce" in your uploaded list. Since we are RFC 822 compliant, occurrences of "bounced" emails due to improperly formatted addresses should be minimal because these addresses will be identified during the upload process and they will not be added to your list.
Do I need to delete any un-subscribes or bounces from my list when I want to send another email campaign?
No, we handle these tasks for you. These email addresses will be "flagged" on your list within and will not be mailed again the next time you want to send a campaign. |
