Data is Your Own Private Weapon in the Battle for Communication and Business
Realizing that a dealership's customer data is one of its most important assets inspires the need to manage it appropriately. OIW can provide you with secure, accurate, always accessible, and understandable information. When data is correctly managed, it can be the most cost effective tool in your dealership.
Why Manage Data?
In both small and large dealership’s data management attempts typically begins once data has become copied and extracted in such a haphazard fashion that it often becomes impossible to catch up and identify what exists. OIW customizes and develops the methods and the tools to insure successful data input and retrieval procedures which not only prevent data conflict but also encourage and expand on later usage.
There is no dealership that has not suffered due to data inaccuracy.
In many cases incorrect data may have caused additional work or at least inconvenience and stress.
We have saved some dealers not just hundreds but thousands of dollars in postage and printing by cleaning their Impact 21 lists for them.
Clean Accurate current data is extremely important in any direct marketing campaign. Delivery Point Validation - wrong addresses cost you money. They waste space, increase 'piece' production, and cost you excess postage. OIW has the tools, knowledge, and skill to accurately enhance your address data for maximum benefit. We deal directly with the United States Post Office database's to make sure your data is 'deliverable'. Comprehensive list maintenance is essential. We give your lists a valuable reality check by using advanced USPS-supplied data to confirm that your addresses are actually going to deliverable destinations. We match your addresses with USPS supplied data to assure that your addresses are valid. Our process helps solve common mail issues such as: Address unknown, Undeliverable as addresses, and Return to senders.
Eliminating Duplicate (De-Dupe) records in your database saves you money and the embarrassment of sending 2 -3 or more pieces to the same person or business. We will de - dupe your list based on a variety of criteria including the following:
- “Name and Address Searches” matches records that have matching full names, addresses, and zip codes
- “Address Only Searches” matches all records that correspond on addresses and zip codes. This is a search that reveals individual addresses instead of specific prospects.
- “Name and Phone Number”
- “Phones Only”
- OIW Specified key searches matches on unique keys specially designed per client to maximize results while maintaining data integrity.
- National Change of Address (NCOA)
National Change of Address NCOA, over 40 million Americans and Businesses change addresses annually. This presents a huge obstacle for companies who try to maintain high-quality mailing lists that track customers who move. Verifying your list with NCOA removes any where the forwarding address is not available or provides the forwarding new address to be appended to the old one before it is mailed. Since 1986 this has saved millions of dollars that otherwise would have been wasted in materials and postage.
Increase Your Productivity
The impact on productivity as well as the increase in customer servicing expenses is directly related to the lack of data management practices. Bad data not only effects productivity but also increases cost of maintenance. To insure high value, data must be subject to constant quality checks, beginning with the input of new values and continuing throughout their lifecycle. Our years of experience have provided us with the skills and tools necessary to provide data management services unmatched by any competitor.
As your data accuracy increases... overall productivity will increase.
Our services don't take weeks or months but typically just hours. Send OIW your data and watch how fast we can turn ineffective or unprofitable information into meaningful results. We can accept a variety of formats from many different sources.
To find out how quickly and easily OIW can clean your list... contact us.
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