Build A Customer-Focused Marketing Plan
Modern Motorola Channel Partner marketing is all about reaching your customers and prospects at the right time. But where and how do you get started? Determining what content is right for your customers, what marketing channels to use to reach them, how to set objectives that work for you as well as figuring out how to measure success can seem like insurmountable challenges.
We have more than 30 years of direct experience and success with Motorola, as a Motorola direct sales rep, a former Motorola Channel Partner (winning Pinnacle Club 7 consecutive times) and currently as a Motorola Solutions Premier Marketing Vendor. The collaboration we enjoy today with Motorola’s Product Teams helps us provide our clients with the best and latest content.
The ultimate goal of any MCP marketing strategy is to help you grow your business and increase your brand awareness. In order for a marketing strategy to be successful, it must be multi-faceted, realistic (based on real data) and implemented consistently over time.
Marketing Challenges that all Motorola Channel Partners Face
- Building a Customer-Focused Marketing Plan
- Attracting & Acquiring More Quality Leads
- Nurturing & Qualifying Your Existing Sales Database
- Engaging with Prospects When they are Sales Ready
Data Is a Motorola Channel Partner’s Private Weapon
In The Battle for Communication and Business
There’s no better starting point in developing a marketing plan than looking at your customers. Which ones are current and which are dormant? What are their pain points? What challenges can you solve for them that you have sold for other customers in the same category? After you have achieved a level of customer segmentation you will have a deeper understanding of what your customers want, and why they buy from you, and the necessary data you need for the foundation of your marketing strategy.
For most Motorola Channel Partners - large or small, data management attempts typically begins once data has become copied and extracted in such a haphazard fashion that it often becomes impossible to catch up and identify what customers or opportunities still exist. Opt-in Wireless developed a customized method to not only prevent data conflict but also encourage and expand on for sales and marketing. There is not an MCP that has not suffered due to data inaccuracy at some time. In many cases incorrect data has caused unnecessary expenses, additional work, and lost sales and customers.
Understanding who your customers are, how they engage with your brand and what content interests them are the building blocks for relevant, one-to-one marketing campaigns that increase lifetime customer engagement.
Clean, accurate sales data will help your marketing plan with the following:
- Objectives and Goal Setting;
- Identify the Audience each Activity is Targeted to;
- Assessing Current Competitive Situation and Budget;
- Target Data Acquisition, Current Customer Data Hygiene and Mining;
- Development of Marketing Plan and Demand Generation Strategy
As your marketing data accuracy increases, overall response rates will increase.
After we develop your Motorola customer sales history profiles , our data mining process builds a business marketing list. The sales history profiles and business marketing lists we provide you can be used for:
- Target key accounts with personalized campaigns;
- Identifying Dormant Accounts for win back campaigns;
- Increase Conversion and Retention;
- Providing Sales Reps with Accounts to Call on Daily;
- Engage accounts and key decision-makers across multiple channels
The Plan to attract Potential Customers and Deliver More Quality Leads
Realizing that an organization's data is one of it's most important assets, inspires the need to manage it appropriately. Opt-in Wireless can provide you with secure, accurate, and understandable information. When data is correctly managed, it can be the most cost effective tool in your organization. Our approach is simple. It starts with a planning workshop to help determine your objectives. Together, we’ll identify who your customers are and establish the best way to engage those customers. We’ll set objectives together and determine the best methods, from types of content to technology solutions , to meet those objectives. Then we’ll deliver an overall marketing plan to meet and exceed those objectives. Finally, we’ll help you put the plan into action, and show you how to measure your progress in a timely manner.
Talk to a one of our marketing experts today to learn how we’ve helped Motorola Channel Partners just like yours determine their marketing objectives and build the right plan to meet and exceed them.