Seven Steps for Creating Successful Marketing by Jay Conrad Levinson

1. Find the Inherent Drama Within Your Offering.
After all, you plan to make money by selling a product or a service or both.

2. Translate that Inherent Drama into a Meaningful Benefit.
Always remember that people buy benefits, not features.

3. State Your Benefits as Believably as Possible.
There is a world of difference between honesty and believability.

4. Get People's Attention.
People do not pay attention to advertising. They pay attention only
to things that interest them.

5. Motivate Your Audience to Do Something.
To make guerrilla marketing work, you must tell people exactly what you want them to do.

6. Be Sure You are Communicating Clearly.
You may know what you're talking about, but do your readers or
listeners? Zero ambiguity is your goal.

7. Measure Your Finished Advertisement, Commercial, Letter, or Brochure Against Your Creative Strategy.

The strategy is your blueprint. If your ad fails to fulfill the strategy, it's a lousy ad, no matter how much you love it. Scrap it and start again.

To your success,

The Opt-In Wireless Team