WASHINGTON -(Dow Jones)- A novel approach to radio spectrum management put forward by Google was put out for public consultation by the Federal Communications Commission late on Thursday, a key step to the plan being adopted by the regulator.
The plan calls for what Google refers to as a "real-time airwaves auction model," which would follow the model the company uses for its online advertising auction.
This allows companies to bid on the placement of their ads on Google's search engine based on how much they are willing to pay per user click-through to their Web sites.
Google argues that in many instances, only 5% of the available spectrum is actually being used, and said its plan would enable more efficient use of the resource.
A real-time auction would allow commercial operators to bid for access to spectrum controlled by the actual licensee. It would potentially allow smaller companies that couldn't afford to buy spectrum on their own to participate in the wireless broadband market.
"Unfortunately, the longtime methods of allocating spectrum still have not made wireless broadband commonplace across America," said Rick Whitt, a Washington-based counsel for Google. "We're grateful that the FCC and Chairman Martin are willing to consider a new framework which we think could reduce prices for consumers, make better use of spectrum, and make broadband more available."
In a notice published on its Web site, the FCC asked whether its current rules would permit such a model to exist and whether it should change its rules to allow it if they do not.
Respondents have just seven days to respond to the notice. There is little indication whether the FCC views the proposal favorably at this stage, but the decision to put it out for comment is a necessary step toward it ultimately being adopted.
(END) Dow Jones Newswires
05-25-071423ET
Copyright (c) 2007 Dow Jones & Company, Inc.
Since this post by Dow Jones, blogs have reported:
It is no coincidence that Google's proposals are in line with startup Frontline Wireless, which was founded by former FCC chairman Reed Hundt and includes among its investors Ram Shriram. Shriram was one of the earliest angel investors in Google. |
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Network with your Fellow MSS’s and Premier Vendors!
Bring your Family and Enjoy the Sunshine, the Beach and the Outdoor Activities offered in Sarasota, Florida!!!
Don’t miss Sean Duffy with Opt-In Wireless’ Marketing Session on Thursday
from 10:00 - 10:45 AM |
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We have helped more dealers successfully promote MOTODRIVEN than any other marketing agency.
“A short note to say “thank you” for your work in promoting our customer appreciation day. We had well over 100 customers – the one’s that count – attend our event. Everyone was very impressed and we received many qualified leads from the event. You and your team did a great job as usual!”
Bob Conrey
Advanced Electronics
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Enterprise Wireless 2007 will be held October 25-26 at the Crowne Plaza Riverfront in San Antonio, TX. Join us for the latest in wireless technologies and best practices. Contact us for information on exhibiting, sponsoring or presenting at Enterprise Wireless 2007.
Meet and network with the enterprise IT and operations managers, operators and system consultants making the decisions on wireless data and voice systems throughout the U.S. This is the only conference in the U.S. where senior executives focus on business wireless in all formats from WiFi, mesh networks, trunking radio and broadband.
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Latest Account Handed Out in Brewer's Fractured Review
NEW YORK (AdAge.com) -- Miller Brewing Co. has tapped Publicis Groupe's Saatchi & Saatchi, New York, as the new agency of record for Miller High Life. This is the latest account awarded in Miller's fractured creative review, following the $106 million Miller Lite account moving to Publicis sibling Bartle Bogle Hegarty earlier this month.
Last month there was a great deal of number of marketing agency moves.
- April 24, 2007
A.G. Edwards Seeks New Shop for $19 Million Account
- April 24, 2007
Nike Moves Running-Shoe Account to Crispin
- April 23, 2007
Volvo Names Arnold Global Creative Agency
- April 20, 2007
Chili's to Part With Longtime Agency GSD&M
- April 17, 2007
Kmart Hands DraftFCB $200 Million Creative Account
- April 17, 2007
TBWA Nabs Singapore Airlines Account
- April 11, 2007
Toys 'R' Us Narrows Agency Search to Three
- April 04, 2007
United Moves Creative Account to Startup
- April 03, 2007
Chrysler Taps Cutwater for Jeep Work
- April 03, 2007
P&G Moves Oral-B From Omnicom to Publicis Groupe
- April 01, 2007
Goodby Scoops Up Sprint's $1.2 Billion Business
Why should you be interested in what these corporations are doing?
Marketing is no mystery. There’s nothing mysterious or magical about it. The only thing that any marketing person should ever care about is real sales and results.
The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. That’s the only reason to spend a single nickel on it. In other words, marketing has got to work harder than ever.
And if it’s not working, kill it. Period.
That’s why the corporations above moved from one agency to another and you should review the results you receive from your marketing vendors.
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Monday, May 14, 2007 may have dawned the same as any other spring day, but it was also the day that new postal rates went into effect.
For an official listing of the new rates, go to www.usps.com/ratecase and click on the May 14, 2007 link to a PDF or HTML download for Domestic Rates and Fees. Or, you can contact Pt-In Wireless to learn how the new rates may impact your mailing activities post-May 14. |
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Ways to Keep Postal Costs Down Even as Rates Go Up
Ok, the Post Office is mandating a postal increase (for some types of mailings), but you can still control your postage costs by exercising some care:
1. Read the new Postage and Fees documentation from the Post Office carefully. With the new rates, incremental rates for letters, flats and parcels will vary, depending on the effort necessary to process them. If you can fold the contents of a flat into letter size, you can save up to 20¢. If you can redesign a parcel into a machinable flat, you can save up to 38¢ each!
2. Make sure your mailing database is clean, that is, that your addresses are current. Opt-In Wireless can “scrub” your database(s) in two ways for a small processing fee. With a small investment, you may realize significant postage savings:
a. Delivery Point Validation (DPV). If some addresses in your database don’t match the USPS address database, you’ll pay a higher postage for them or they won’t be delivered at all in the case of standard mail. Opt-In Wireless can run your database(s) through the USPS-approved software. We’ll flag addresses that aren’t found in the software so you can check them. If we find as few as 200 incorrect addresses, you can reduce your postage costs by up to $40.
Note: Delivery Point Validation (DPV) is now required to receive most postal discounts.
b. National Change of Address (NCOA). Do you know how many of your mail recipients have moved in the last 12 months? Or how many are no longer in your marketing area?
Opt-In Wireless will tell you! We can run your database(s) through Post Office approved NCOA software to identify folks who have moved and to insert their new addresses. You decide whether to keep those folks in your database!
Delivery Point Validation and National Change of Address are just two ways Opt-In Wireless can help you control postage costs and improve the overall impact of your direct marketing programs.
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