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We know the terms ADM, APMR, Business Online, DSR, FTU, IWCE, M/R Business, MSS and the rest. Opt-in Wireless is the first and only marketing agency with actual Land Mobile marketing experience. We have a proven track record of nearly two decades of success, including working for Motorola directly and owning and operating a Motorola dealership. Our approach is based on the best practices at leading marketing companies, and it has been proven to drive sales and improve marketing ROI for a wide variety of dealers in the U.S. and Canada.
We help our dealer clients sell more equipment to more of their customers and prospects -- more efficiently, more often, for more money. We drive top- and bottom-line growth for our clients, creating customized marketing strategies based on customer insights and our experience, which serve as guides for go-to-market execution.
Our Expertise
We’ve solved LMR dealer business problems across all departments: Sales, Service, Rentals and Airtime. By solving these problems, our staff led one dealer to win seven consecutive Motorola Pinnacle Club Awards, including the coveted Motorola Pinnacle of Customer Excellence Award.
In 2005, 18 of our clients won Pinnacle Club, and for the second year in a row our clients have won the #1 Eagle Award (Day Wireless, 2004; Staley Communication, 2005).
Our Methodology
Getting effective results for our clients involves three phases: Discovery, Development and Implementation. We recognize the importance of comprehensive planning to the success of marketing campaigns.
Discovery
We develop a model of the local and national markets in which you compete, including:
Market Assessment: A comprehensive understanding of what is driving the market and why.
Business Audit: What is your dealership looking to accomplish in the next quarter, year, five years? What are your sales cycles and techniques?
Competitive Assessment: Ascertaining what your competitors are doing, how they are positioning themselves and where they are vulnerable.
Marketing Audit: What has been done in terms of materials, positioning and messaging? What has been successful? What has not been successful?
Audience Audit: Who are your customers? What are their perceptions, motivations and barriers?
Development
We use the information gained in the Discovery phase to help you develop a comprehensive marketing strategy and a system to gauge effectiveness.
Implementation
In the Implementation phase we put the plan to work. We show how we would
introduce the messages in the market. We determine how and when we will measure the effectiveness. We fine-tune and ensure that the plan will be on track to meet the business goals.
Renovation
Many dealers mistakenly focus too much on innovation to drive growth instead of the more promising alternative of marketing renovation. Renovation is a better bet because it allows you to do a drastically better job of utilizing your existing assets and expertise. The key is getting to the core essence of what your dealership is about, and using that knowledge to re-examine everything that you currently do.
We help LMR dealers focus on that core essence, and then apply it to their business by renovating their business destination, competitive frame, customer approach, dealership positioning, customer experience and marketing mentality.
Through renovating their marketing efforts, our dealer clients begin growing their business in a resource-efficient way. Opt-in Wireless helps them get it done right, and get it done fast.
To learn more about how Opt-in Wireless can help grow your dealership’s business by renovating your marketing approach, contact us.
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