To win Motorola’s coveted Pinnacle of Customer Excellence Award your dealership must comply with all the Award’s “Best Customer Practices”. One of the Best Customer Practices is to survey all your customers at least once annually.
Why survey? Besides the Pinnacle Club Award’s requirement, your customers will appreciate it. They’ll see that you are trying to improve your service. You can have your customers score you in different areas, then publicize your high scores in your marketing materials. It gives credibility to your statements about your service quality. It gives you an opportunity to sell something or to make an offer. |
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Surveys:
- Keep you in contact with your clients.
- Help you learn from your mistakes.
- Help you flag possible problem areas and clients.
- Keep you from coasting.
- Keep you from wondering what you are doing wrong.
- Tell you what business you are in, and what people are really buying.
Opt-In Wireless provides Web-based Surveys that can help you survey all your customers cheaper, faster, and more effectively than any paper-based method available today. One respondent to a recent survey said: ”This survey is a good example of why I use this company. They are always looking for ways to serve me better”.
25 Years of research reveal that “people offer more accurate information about themselves when filling out questionnaires using a Computer than when completing the same form on Paper or through a Face-to-Face Interview”
Source: Fortune Magazine, February 24, 2003
Benefits of Online Polls and Surveys:
- Cheaper
- Faster
- More Effective
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A basic principle in life applies to surveying clients: Even your best friends won’t tell you. But they will talk behind your back.
Make it so your clients can talk behind your back, and you can learn what they’re saying. By using a third party your clients will give far more candid and honest answers. Opt-In Wireless Web-based Survey Solutions can assure your clients that they can leave their names out, and that their names won’t be revealed. We help you get the client feedback you need -so you can find out if you have it right.
Opt-In Wireless offers You 3 Choices of Web-based Surveys Solutions to Cover All of Your Needs
1. Web-based Surveys Hosted on Your Web Site
2. Web-based Surveys Hosted on Our Private Site
3. Quick Polls Integrated in Your e-Newsletters
Web-based Surveys provide the following:
- Single or Multi-page Survey Capable
- Configurable Question Types (multiple choice, text, etc.)
- Summarized, Detailed and Individual Survey Results
- Results can be exported in CSV, XML or Excel formats
Quick Polls Integrated in Your e-Newsletters provide the following:
- In Column Poll
- Set Questions
- Less Formal than Stand Alone Survey
- Results can be exported in CSV, XML or Excel formats
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Online surveys often produce response rates as high as 40 to 50%
Surveys can provide more intelligence and knowledge about your customers than you can imagine. Opt-in Wireless Web-based Surveys help dealers quickly and easily learn more their customer’s preferences, dislikes, and opinions - with a few simple clicks
The first step to marketing a service is getting the service right. So find out if you have it right. Survey your clients. Ask!
Please contact us to discover why Motorola's most successful dealers are turning to Opt-in Wireless for their Ecommerce needs.
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