Video Production
Video can be a powerful way for a company to spread its brand messaging in a way that is easily accessible to a large audience.
At Opt-in Wireless, we are leveraging our decades of experience working closely with Motorola Solutions and many of its largest partners of wireless communications and security systems, to develop a library of Motorola-approved videos for the Safety and Security Ecosystem.
Motorola Solutions Partner Branded
Ecosystem Videos
Let’s face it, the Safety and Security Ecosystem is great, but it is a complex solution for people to understand easily.
Videos are a great way to explain your products and solutions. Professionally produced video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, in recent surveys 94% of marketers say using video content has helped increase user understanding of a product or service.
Customers will only buy your product when they understand what it does and how it will help them. It’s not surprising that video content is such a good tool for this, as the visual element helps businesses clearly explain how things work.
Safety and Security Ecosystem Overview Video
The Safety and Security Ecosystem overview video explains how as a partner, you offer and support Motorola Solutions' unified voice, video, and data technologies to help protect people, property, and places, enabling the collaboration between public safety agencies and enterprises that is critical for a proactive approach to safety and security.
Each of our Ecosystem overview videos are professionally produced and carefully planned out to be personalized with your own unique brand, location information, and contact information, so your business will always be the star of your own video.
Interested in one for your business? Reach out to us today.
Video Content Marketing
Video marketing is a marketing strategy that uses video content to promote products, services, or the brand. Video marketing harnesses the power of videos to engage with audiences and convey messages in a dynamic and visually appealing way, with the end goal of driving brand awareness, lead generation, and sales. Video marketing is often executed through social media, websites, webinars, and email campaigns.
In 2024, video content is one of the best ways to create impactful marketing campaigns that increase customer engagement and retention. If you aren’t using video content as a part of your social media marketing strategy, now is the time to start.
The Importance of
Video Marketing
In 2005, video marketing started in earnest with the launch of YouTube. Then in 2006 Google bought YouTube, and with the rise of smartphone technology, video marketing has become the dominant form of communication. Today audiences are spending an average of 17 hours a week watching videos online. Ignoring video marketing is no longer an option for channel partners who want to excel.
Some of video marketing's biggest benefits:
Increased engagement
Videos are an effective way to connect with existing and new consumers alike. This type of marketing campaign is more engaging than alternatives like still photos, making it easier to engage people with your content. The majority of marketers surveyed plan to use LinkedIn video this year.
Improves SEO and boosts conversions and sales
By encouraging people to remain on your website’s landing pages for longer, videos can also help improve your platforms’ search engine optimization (SEO) rank. This makes it more likely that search engines like Google will show people your content when they search.
Online videos also get picked up by popular search engines. Additionally, video-centric platforms like YouTube are increasingly functioning as search tools themselves. YouTube isn’t just a social network; people also use it to look up information.
Higher conversion rates
By encouraging consumers to engage and interact, video can also help convert viewers into customers. Increased conversion rates mean more customers and more money coming into your business.
Appeals to mobile users
Today, mobile users are the main driving force for video consumption. Facebook says it’s 1.5x more likely for people to watch video every day on a smartphone than on a computer.
Great for educating and building trust
Most users are content to watch any type of video at all, however 1/3rd want how-to videos and another 1/3rd want educational videos.
Opt-in Wireless has made Video Marketing within reach for Motorola channel partners of virtually any size. The data is clear. To succeed today and in the future, your business needs a solid video marketing strategy.
Interested in Video Marketing for your business?
We also offer: Digital Display Video, Tradeshow Videos, Brand-Story Videos, Case-Study Videos, TV Commercials, and Social Media Ads.
Reach out to us today.
Testimonials
Mike IshidaVice President of Sales - Day Wireless Systems
Over the past 14 years, your industry experience and business acumen has been a great resource for our organization. I view your relationship with DWS as one of our Trusted Advisors, for business development and marketing.
David MusyjPresident & CEO - Windsor Regional Hospital
To whom it may concern. I can inform you that the service provided to Windsor Regional Hospital from Opt-In Wireless was second to none. Opt-In provided the vented side panels for our two EVOLV machines. The time from manufacturing to delivery was amazingly fast. The quality of the side panels is impressive and perfectly reflects our hospital branding. I would strongly recommend their services to any future client.
Pamela NguyenPresident/Chief Operating Officer - Telepath Corporation
Thank you so much for your partnership and friendship with us over the years Tim. It’s been truly a journey for Telepath and we couldn’t have done it without you.
Adam WeinbergExecutive Director of Security - John Muir Health
The implementation is going smoothly, and your graphic panels for our systems came out great! We got a lot of complements from the Evolv team as well as our internal observers. Thank you for your excellent product and follow-up.
A. Terry SchielerVice President - WirelessUSA Inc.
WOW! This is excellent. Beyond my imagination. I love the immediate connection to ST. Louis. Perfect home page picture. And the other content gives us the ability to quickly show SO much more of our offerings.
Jason BentleyPresident - rf Services
OIW did a great job refreshing our online image. The website is clean, fresh, and easy to navigate. Our customers have all commented on it. Thank you for the expeditious work to get our site live!
Mary BuntonChief Operating Officer - Utility Communications, Inc.
It looks fantastic, I am very happy with how it turned out. Thank you for all your hard work on this, It really is a great update to the old website.
